Naver, Korea’s #1 portal, has always been under criticism that the service is too closed. Now Naver has brought an answer to the age-long criticism: It’s called Open Cast.
Naver Opencast, in a nutshell, is the feature that allows user to customize a certain section of Naver’s main homepage by populating it with content feeds (“casts”), which themselves are generated and shared by other users. It’s really a two way system. On the “casting” or “publishing” side, you can generate your own feeds or “casts” by hand-picking good content off the open web; On the “consuming” side, you can subscribe to the “casts” that have been published by other users and have it shown on the generic Naver homepage.
In the sense that it allows user to customize the homepage, it’s similar to My Yahoo or iGoogle, but Naver Opencast is more permanently placed as random content still appears even if the user is not logged in (if he’s logged in, then his choice of Casts appear). It’s like Yahoo permanently allocating certain section of its homepage for the user’s customized space.
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