With Latitude, Google Fires Another Shot at Mobile Operators

Earlier today, Google unveiled Latitude, a nifty little application for your smartphone (as long as it’s not an iPhone) that lets your friends locate you, and you them, on a map. It reminds me of that great Boost Mobile commercial, the one with the tagline, Where you at?! As the Google Mobile blog explains:

Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app.

Please Continue Reading Complete Post HERE

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