And another piece of the puzzle falls into place. On Monday, Google announced its new Sync beta, based on Microsoft’s ActiveSync technology. So now you can sync your Google Calendars and Google Contacts directly to your iPhone, all without the mediating influence of iTunes.
It’s the kind of thing that would look like a shot across Apple’s bow if it weren’t for the fact that the two companies are apparently the best of pals—Google CEO Eric Schmidt is still sitting on Apple’s board, and it’s not as if the built-in Google search bars in the iPhone and desktop versions of Safari suddenly vanished into thin air.
Still, the move means that Google users now join the hallowed halls previously frequented only by Microsoft Exchange users and those $100 per year MobileMe subscribers (among which you can count yours truly). More to the point, it finally gives the average consumer an option to circumvent MobileMe and still get the service’s extremely attractive over-the-air iPhone syncing superpowers.
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