More and more South Koreans are getting television from mobile handsets, but broadcasters are failing to convert the growing audience into a profit center, industry officials said.
Crushed by snow-balling debt and sluggish advertising revenue, the country’s mobile television operators are considering halting their coverage on subway lines in desperation to shed costs and keep business afloat.
The country’s six terrestrial mobile television companies had jointly invested to complete transmission networks in subway lines in 2006 to allow commuters to watch World Cup football games from their handsets.
Less than three years later, however, the companies now find it difficult to cough up the 350 million won (about $249,000) or more they each pay to subway operators annually, when bad business has them deep in crisis.
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