The other day, Naver announced AdCast, a new display banner ad system that allows viewers to exert control over the banner ads they see on Naver’s front page.
User can stop/replay flash ads, find advertiser info, or navigate through multiple banner ads when more than one ads are rolling on the same ad spot. Further, user can also copy a banner ad (for whatever reasons, such as great background music, etc) onto one’s blog. Says Naver: Good display ads can be deemed as good content – sometimes ads are so good that you’d probably want to keep them.
A natural question that follows is, why is Naver doing this? One possibility is Naver may be trying to bring up the display ads price. It didn’t happen yet, but we know ads business (especially the banner/display ads) has been hit pretty hard by the economy meltdown, and Naver wouldn’t be entirely immune to it. So it may be possible that Naver’s plan is to make the display ads system slightly better and leverage that to increase the display ads fees
Please Continue Reading Complete Post HERE
Advertisement
