Duel of Korean maps shows how difficult it is to dethrone the ruling king

Blogger Channy Yun, on his Korean blog, recently posted that Daum Map’s traffic has slided back to its original level after a shark-jump peak in late January, when Daum launched Street View service. 

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Daum Map Is Impressive, but Privacy Concerns Loom

It looks like Daum (www.daum.net) is delivering on its promise to plug the real world into the Web, literally.

South Korea’s second-largest Internet company has been desperate to mount a meaningful challenge against NHN, the industry’s kingpin that operates Naver (www.naver.com), the country’s most popular Web site.

Daum’s latest weapon is a detailed photographic map of Korea which offers crystal-clear views of landscapes, buildings, roads and the sushi restaurant you reserved for dinner.

Since its much-anticipated debut earlier this week, Daum’s digital map services have been garnering explosive acclaim from Internet users, and company officials are euphoric after seeing the Web portal’s daily visitors more than double.

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