Google copied Naver

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Some of Korean bloggers reported screenshots of search result bucket test Google Korea. Especially it is very similiar with search results of local competitors such as Naver and Daum. It was more interesting because Google was changed new front page layout for korean different with other languages.

Recently Google unveiled new search results user interface called Universal Search that unify and blend search results across their collection such as web search, news, blogs, images and videos, etc. It means Google divided details properties from mass index of web pages and it will be important to show proper collections by query.

But, this bucket test is more advanced to be suitable for Korean’s search viewpoint. It has four collection box such as web results, image, news and blog per a query. It also added link of “more results” in each section and remove typical number navigation in below.

Does Google really change its universal interface to win Korean market? Please check out full screenshot.


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