Time for a new mobile handset innovation?

Posted on: Innovation Feedster

Korean handset manufacturers are losing overseas market share. “Ask Korean cell phone makers why they’re losing their market share overseas, and they will tell you it’s because of their focus on top-end products or the strong won”, JoongAngDaily reports. “Some industry analysts, however, take a different view. According to a report released by the research institute of LG, Korean firms are falling behind because they are oblivious to changing consumer demand and because excessive diversifying is eating into their cost competitiveness. The institute noted that today’s consumers are more interested in the “emotional” characteristics of cell phones such as the brand, design, and how the phone feels to the touch, whereas Korean firms are preoccupied with adding new functions. The think tank also criticized Korean firms for having too many models.Korean handset manufacturers are losing overseas market share. “Ask Korean cell phone makers why they’re losing their market share overseas, and they will tell you it’s because of their focus on top-end products or the strong won”, JoongAngDaily reports. “Some industry analysts, however, take a different view. According to a report released by the research institute of LG, Korean firms are falling behind because they are oblivious to changing consumer demand and because excessive diversifying is eating into their cost competitiveness. The institute noted that today’s consumers are more interested in the “emotional” characteristics of cell phones such as the brand, design, and how the phone feels to the touch, whereas Korean firms are preoccupied with adding new functions. The think tank also criticized Korean firms for having too many models.

 In 2003 Marc Newson designed The Talby for the Japanese market. A stunning handset that looked absolutely beautiful. I remember it because I wanted one so badly. Given the Japanese obsession wtih hyperfunctionality, it was no doubt, crammed with geek goodies. But gee it’s a good looking piece of equipment.

With mobile phones moving further and further down the functionality spectrum, bigger cameras, better screens, more WAP, IMS and other fancy acronyms… when will they stop? I’m looking for a new handset now to replace my Motorola Razr and can’t find any phones that don’t have the fancy bits. For every trend there’s a counter trend, LoFi mobile handset anyone?

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