[Web 2.0] Web 2.0 forces changes in lifestyle and business


Heard about “Web 2.0,” right? It usually refers to the user-centered (or participant-centered) Web. Now, it has become a trend that has a strong impact on individuals` lifestyles, and the social paradigm and business environment. This is the first of a three-part series on how traditional manufacturing businesses should cope with new trends caused by Web 2.0.

First of all, Web 2.0 has caused a definite change in individuals` everyday lives. Social networking services and mini homepages, which are representative services in the era of Web 2.0, have become worldwide hits, as showcased by Mixi in Japan and MySpace in the United States. Now, it is not rare for a person to use two or more blog services. Blogs are becoming diversified in their forms with the individualization of production tools and interfaces. The spread of Web 2.0 will allow more and more individuals to live an internet-based life. With people spending more and more time forming relations with other people on the Web, Web 2.0 rapidly changes the way they behave and recognize things. TIME`s Person of the Year for 2006 was “You.” Like this, the wave of Web 2.0 is changing our lifestyles.

Changes in individuals` lifestyles are likely to result in changes in their relations with others. Social networking services accelerate new types of relations between people centered on individuals. In the process of forming public opinion, immediacy and bidirectionality is showing rapid growth. Nowadays, experts point to user created content as one of the most important factors in the presidential election of the United States. Korea will also see a similar situation soon. Thus, a variety of regulations are being imposed on UCC concerning elections, showing that Web 2.0 is causing changes not only on the internet, but in everyday life.



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