Asian business leaders consider newspapers the most trustworthy source of information, while web-based media has overtaken TV as the second most popular choice, German news agency Deutsche Presse-Agentur reported on Thursday.
DPA cited an Asia-Pacific survey by Edelman, the world’s largest PR and consulting firm, of about 1,000 business stakeholders including ranking officials, investors and senior executives from Korea, China, Japan, Taiwan, India, Malaysia, Indonesia, Australia and Singapore.
In the survey, 43 percent of respondents said newspapers were their first source for trustworthy information and news, up by 3 percentage points from a 2006 study. Some 28 percent chose web-based media, a three percentage point increase, while 25 percent said TV is their most trusted source, down by six percentage points from last year.
“The Web is no longer an alternative to mainstream media. It is the mainstream media,” Alan VanderMolen, Edelman’s Asia-Pacific region president, said in the report. “The massive shift in media selection, to web-based news sources, to a company’s own website, underscores a broader trend in the democratization of media and information.”