Company aims to become top global brand, attain total sales of USD 7 billion by 2012
Seoul, Korea, July 29, 2008- LG Electronics (LG), a pioneer and leader in home appliance convergence, today introduced its flagship washing machines for the second half of 2008 and announced its business strategies for achieving the top position globally in this category as well as total sales of 7 billion USD by 2012. LG introduced the new products and its strategy at a launch event and press conference at the Lotte Hotel in Seoul, Korea.
“Our washing machine business has shown solid sales in spite of global economic hardship thanks to effective localization strategies and reliable products,” said Young-Ha Lee, President and CEO of LG Digital Appliance Company. “Constant introduction of products based on consumer insights and progressive technology will allow us to become the global leader in washing machines.”
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