Google Korea started to provide free Wi-Fi at Starbucks with KT. This is the first aggressive marketing in Korean market, also it is the first off-line marketing in Korea. Actually Starbucks Korea and KT already set up KT’s Wi-Fi network, called Nespot, at Starbucks’ stores three years ago, which was not free.
Google is providing free Wi-Fi using this Nespot network. People are connected to iGoogle, Google’s personalized page service, as a main page at first when they’re trying to connect to the internet. However login is not needed, only iGoogle is exposed at first for using Wi-Fi free.
In Korea, there are 276 Starbucks stores and 170 stores of those are in Seoul. So, I guess that this promotion definitely will help Google Korea to get closer to Korean users.
Thanks to koreaninsight