Nate Q&A is Korea’s Aardvark

Posted on Web 2.0 Asia
SK Communications is an affiliate of a Korean conglomerate SK Group. SK Comms has the famous Cyworld and a major Korean web portal Nate.com. Nate offers Korea’s most popular IM service, Nate On Messenger. SK Comms tries to create synergy among these assets, namely Cyworld, Nate portal, and Nate On Messenger.
As a part of such effort, SK Comms has created a knowledge Q&A service that is integrated with its Nate On Messenger. You ask a question using the IM, and someone pings back with an answer. As you actively participate in this knowledge Q&A process, you earn “knowledge mileage” which you can later redeem for Cyworld virtual money (Dotori).
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