by Yunho Chung on Korean InSight
Google Korea is taking another step further back from its “the simper the better” strategy in efforts to better serve the Korean users’ taste. Last week, Google Korea launched its revamped search engine services featured by “Topic search” and “Q&A search”.
“Topic search” is a search engine service that utilizes a semantic search technique to analyze the meanings of words included in users’ contexts and provide user-tailored search results categorized by topics to users. As you can see below, when you types 아르헨티나(Argentina), which only works in Korean, in Google Korea search page it shows a “Topics search results for Argentina” section besides “Universal search” that adds news, images, videos, books and local results. The topic results of “Argentina” would help users who don’t know much about Argentina find out more things about the country.