Mobile TV Audience Reaches 22 Million

Posted on koreatimes

The number of mobile television viewers in South Korea has now reached 22 million, according to the latest figures by wireless carriers Friday, as digital multimedia broadcasting (DMB) functions have become conventional in mobile handsets.

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(Source:samsung)

Despite the growing audience, however, a sustainable business model remains elusive for television operators who are reeling from declining average revenue per user (APRU) and weak advertisement sales.

According to TU Media, a unit of SK Telecom and the country’s sole provider of satellite-based mobile pay-TV services, the number of the company’s DMB customers reached 2 million as of Friday, a significant jump from the 1.3 million around the same time last year.

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