Naver Improves Search, Balks at Google

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NHN, the operator of Naver (www.naver.gogole com), the country’s most popular Web site, takes pride in being one of the planet’s few Internet companies that can claim itself as a Google-beater.

And the company has no intention of letting the U.S. search giant appear larger in the rear-view mirror, and doesn’t want to hear talk about an open Web environment.

In a recent meeting with news reporters, NHN Chief Operating Officer (COO) Lee Joon-ho revealed Naver’s improved search services, which he said are designed to recognize the search habits of individuals.

So far, Naver has been arranging the search results based on the number of hits. Since earlier this month, however, the company has been testing a new technology that supposedly measures “satisfaction,” analyzing the type of content a user tends to prefer and reflect the information in search results.

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