Koreans’ Love Affair with Quick Foods

Posted on english.chosun

Without coffee mix, coffee would probably never have grown so popular in Korea. Coffee was first introduced to Korea in the late 19th and early 20th centuries when the country began to open its doors to the West. Instant coffee was smuggled into marketplaces from U.S. military bases after the Korean War, but coffee remained an occasional treat, served when guests were invited. But when Dongsuh Food launched its own instant coffee in 1970, coffee instantly became a national drink. Before then there were popular traditional beverages like sujeonggwa (fruit punch), sweet rice drink, barley tea and ginger tea, but none were so favored as a dessert drink the way coffee was.

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