Posted on web20asia.com
Discaimer: Google is my current employer. This post is purely personal and therefore does not represent the company’s official voice in any ways whatsoever.
Google Korea has unveiled a new homepage that radically breaks out of the company’s trademark scantiness. Google’s Korean homepage now displays more content right up on its front page, featuring popular search keywords, most searched-for people (“who’s hot”), and the directory of Google Korea’s services.
What’s most interesting on Google Korea’s homepage is machine-produced “topical search keywords”. Google looks at what topics people are most interested in, and present those topics as search keywords in the form of short headlines. (This is purely algorithmic and no human efforts are involved in the whole process.) This way, viewers are immediately drawn into the subjects and are likely to click on the headlines — by doing which they are essentially undertaking internet search on Google. In Korea, much of internet search is done this way, meaning browsing through links and clicking on interesting ones, as opposed to entering fresh search keywords into the search box. (Not that the latter is nonexistent, though.)
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