K-Pop stars go global through social media

K-Pop stars go global through social media

Korean pop stars are reaching out to the world through global networks like YouTube and Twitter, the online-version of Time reported Thursday.

“For many artists in Korea’s booming music industry, social media like YouTube and Twitter have become crucial tools to reach audiences in formerly hard-to-access markets like the U.S. and Europe,” Time in an article titled “K-Pop Online: Korean stars go global with social media,” said.

By introducing the 22-year-old South Korean singer and dancer Taeyang as an international pop star, Time said he has not made himself known through a series of expensive promotions in big music market in North America or in Japan but through online platforms.

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