Smallest wireless carrier looks for business models beyond telephony

Desperate LG clings to mobile ads

LG Uplus, the country’s smallest mobile-phone carrier, is vowing to give Google and Apple competition in mobile advertising as it continues to search for revenue models beyond its traditional telephony business.

In a lavish news conference in Seoul Thursday, LG Uplus, formerly LG Telecom, announced its aspirations for the mobile advertising and marketing business, looking to take advantage of opportunities in the booming market for mobile devices.

The company plans to provide around 500 products and features related to selling advertisements displayed on small screens, such as those on smartphones like the Apple iPhone and Samsung Electronics Galaxy S, by the end of this year.

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