More on Social Networking Trends in Korea
The Joongang Daily has an interesting article today dealing with the problems of security on social networking sites in Korea. It quotes a Facebook representative in Korea as saying that Koreans have a relatively low awareness of social network security. I would suggest that this is part of the broader cultural differences in thinking about and using social networking sites, as discussed in earlier posts. Cyworld is dramatically different from Facebook with the latter being introduced over four years later in the U.S.
According to eMarketer, 61.4 percent of Internet users worldwide have an SNS account, up from 51.4 percent in 2009 and 45.1 percent in 2008. And it turns out that people spend more time on social media Web sites than they do e-mailing or Web surfing. Those surveyed spent 4.6 hours a week on SNS sites, compared to 4.4 hours for e-mail. Here in Korea, according to the Korea Communications Commission, 65.7 percent of the population uses SNS sites.
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