Pyeongchang Bid Turns Kim Yu-na into Fashion Icon

english.chosun.com

After making headlines with her impressive presentation at the International Olympic Committee session to support Pyeongchang’s bid to host the 2018 Winter Olympics, figure skating champion Kim Yu-na remains the talk of the town, this time with the fashion she sported during her trip.

Commentators have been eagerly discussing what she wore at Gimpo Airport on June 27, in the General Assembly of the Association of National Olympic Committees of Africa in Lome, Togo, and in the final presentation in Durban, South Africa on Wednesday.

From left, Kim Yu-na at Gimpo Airport; in Lome, Tog; and in Durban, South Africa
From left, Kim Yu-na at Gimpo Airport; in Lome, Tog; and in Durban, South Africa

“Kim Yu-na’s Pyeongchang fashion” became a popular search term on the Internet on Thursday and netizens have posted messages praising her look. Some were quick to discover the brands, which has boosted sales. In the past, Kim has favored casual clothes, but now she plumbs for a mature black-and-white look.

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